5 Most Important Metrics and Habits for Driving Component Success

Editor's Notes

1. Learn the 5 essential metrics you should be measuring in 2023.
2. Let’s Meet the Team – This webinar is brought to you by the fab partnership of Billhighway & Mariner Management! @Billhighway – Chapter Management Solution. We increase ROI across your entire organization by providing technology tools to help chapters perform better; as well as delivering member engagement and component performance data to headquarters. @Peggy - Mariner – Let’s create the greatest possible value for your members and volunteers! Our Shared Purpose​ To build community the component relations community and connect CRPs. 
3. Save the date & register for CEX 2.0 Workshop in DC or Chicago! Should have received save the date this week Register now >> https://CEXBuildingComponentSuccessWashDC.eventbrite.com https://CEXBuildingComponentSuccessChicago.eventbrite.com https://www.eventbrite.com/o/billhighway-amp-mariner-management-14579915962#events
4. Track key data & use it to make data driven decisions  We’re going to dive more deeply in this one …
5. Use technology to streamline tasks, support data collection, and assure your chapter is visible & accessible. really focusing on is access to reports that help drive decisions Tech to assure chapter is visible & accessible User-friendly
6. Clearly make the connection to the larger community, i.e., national organization and other chapters – highlight that we’re one community  Share news from national/global association as well as other chapters Link to national organization on website Regularly highlight the larger community in communications, at meetings
7. Take time to orient, onboard and train your volunteers  New member onboarding that connects to volunteering Provide orientation and onboarding for all volunteers Connect volunteers to any training offered by national
8. Lead with the member  Know your member – through personal communication Create a member profile Draw members into planning and feedback
9. Important Metrics and Trends to watch – measures should be within the control of the chapter
10. Member engagement - % of members participating in chapter programs  Elements of Engagement (Poll 1) It’s All About Behavior Look at the demographics What engagement metrics do your chapters currently count? (Check all that apply.) Registration Show/No Show Attendance Volunteer – Ad Hoc (Content Reviewer, On-Site Help, Mentor, etc.) Volunteer – Committee/Board Membership Volunteer – Committee/Board Leadership Recruiter Speaker/Presenter Donor Influencer Other (Describe in Chat)
11. Member engagement - % of members participating in chapter programs  Elements of Engagement (Poll 1) It’s All About Behavior Look at the demographics What engagement metrics do your chapters currently count? (Check all that apply.) Registration Show/No Show Attendance Volunteer – Ad Hoc (Content Reviewer, On-Site Help, Mentor, etc.) Volunteer – Committee/Board Membership Volunteer – Committee/Board Leadership Recruiter Speaker/Presenter Donor Influencer Other (Describe in Chat)
12. Program level member satisfaction  POLL: How often do your chapters ask members about their satisfaction? After most events One or two times a year Rarely or Never Other (Describe in Chat) Keep it simple (e.g., 5 star reputational) Focus on meaningful outcomes Ask!
13. Volunteer participation  % of Membership (Poll 3) Look at the demographics Exit interviews? Poll: Over the last three years, has chapter volunteering… Increased Decreased Stayed the Same
14. Rolling Contribution to Reserves (Net Profit) (Should be > 0)  6-12 Months Operating Expenses Not a bank!
15. Renewal rate (chapter dependent?)  Unified or independent dues? Confirm chapter impact (Poll 4) Correlation between renewal and chapter performance on above metrics POLL: Our chapter members pay … Unified dues which include both central organization and chapter membership Separate dues for central organization and chapters Other (Describe in Chat)
16. Peter transition to Mark… There are systems that can help you get the data and Billhighway is one of them...
17. @Mark – Talk about how Billhighway can help measure all of these different metrics automatically… You can’t manage what you can’t measure. You need to understand what’s going on with member engagement in each chapter so you can show them how to recover at-risk memberships before it’s too late. You need a way to peek behind the curtain and see what’s happening in your chapters right now. You need to know how (or if) members are participating in chapter activities so you can ensure membership value is delivered and membership dues revenue is received. You have access to chapter data that allows you to benchmark and understand the correlations between chapter activities and performance.    Once you’ve identified low-performing chapters, you know where to allocate more of your time and where to step in to provide coaching and resources. 
18. Habits we need to break in component (we’ll go in more detail in March)  Auto pilot  Poor financial practices  Poor member data practices  Sporadic communications  Focus on new rather than retention 
19. Stay tuned for our March webinar!   We'll talk about habits we need to break in component (we’ll go in more detail in March)  Auto pilot  Poor financial practices  Poor member data practices  Sporadic communications  Focus on new rather than retention  Webinar: 6 Habits to Build in Your Components (& for CRPs) Date: March 15, 2023  Time: 12-1 pm ET  CAE: Earn 1 CAE credit  Register >> We'll share the registration link via the follow-up email 
20. Save the date & register for CEX 2.0 Workshop in DC or Chicago! Should have received save the date this week Register now >> https://CEXBuildingComponentSuccessWashDC.eventbrite.com https://CEXBuildingComponentSuccessChicago.eventbrite.com https://www.eventbrite.com/o/billhighway-amp-mariner-management-14579915962#events
21. Billhighway Software like Billhighway allows for a healthy balance of association visibility and chapter autonomy. You can see chapter performance data in real time—no nagging required. For example, with Billhighway, you can see the: Full financial picture of chapters Insight into member data Number of events chapters are hosting Types of events they’re hosting Percentage of members attending Percentage of non-members attending Mariner We are all about optimizing your local presence, whether it’s the traditional chapter or something else. We help you empower volunteers, improve the member experience, answer tough questions about components.
22. Any questions? Thank you! Remember to check out our resources >> https://www.billhighway.co/associations/resources/ https://marinermanagement.com/resources Subscribe to our newsletters >> https://www2.billhighway.co/Subscribe https://marinermanagement.com/resources/subscribe/