Feb 2022 Sending CRPs Some Love: Our Best Chapter Resources Transcription 1 00:00:03.720 --> 00:00:13.349 Peggy Hoffman: awesome awesome awesome I am super delighted to see all of you, and this is going to be a fun conversation I have to tell you that. 2 00:00:14.219 --> 00:00:20.850 Peggy Hoffman: When Sarah and I get together we do our brainstorming we first we you know listen into the Community. 3 00:00:21.630 --> 00:00:32.070 Peggy Hoffman: And then we ask a lot of questions and then we bring all of the ideas and what we think are some of your pain points and we bring them to the table, and she and I start doing this whole thing. 4 00:00:32.640 --> 00:00:42.000 Peggy Hoffman: Well, which ideas can we work with where can we Curie and, as we were spending our time sort of blocking out a couple of our months this year, I said, you know. 5 00:00:43.350 --> 00:00:52.470 Peggy Hoffman: Then you raise valentine's day and this Community has given so much to build highway and mariner we said let's send some love back to you all, and so. 6 00:00:52.950 --> 00:01:00.030 Peggy Hoffman: What we decided to do was to marry up the questions that we heard from you, with the five star resources. 7 00:01:00.660 --> 00:01:10.380 Peggy Hoffman: That you guys have highlighted over the over the years and we want to bring them together to share those chapter resources now I gotta I gotta let you know. 8 00:01:10.740 --> 00:01:26.460 Peggy Hoffman: You will, of course, as always get the slide deck right but I gotta tell you that we've got a couple of slides that show that will become your go to resource is just a list of links that allow you to go a little bit deeper to anything we're talking about. 9 00:01:26.970 --> 00:01:41.460 Peggy Hoffman: So I want to, I want to make one other shout out, you know I don't know how many of you are aware of the role that Sarah plays in the background, but this. 10 00:01:41.760 --> 00:01:50.760 Peggy Hoffman: This webinar in particular really comes from her heart she did the lion's share of the work and I love you all to go ahead. 11 00:01:51.000 --> 00:02:07.560 Peggy Hoffman: and give a big shout out in the chat because she just had oh my gosh she's put together an amazing set of resources for you so big round of applause to Sarah as we get started so February is indeed the month of love. 12 00:02:09.120 --> 00:02:28.590 Peggy Hoffman: And so what we've decided to do for this particular webinar is to focus on a couple of your top questions, to make sure we really understand those top questions, though I, like you to also jump into chat and answer this question what's your big goal for 2022. 13 00:02:29.220 --> 00:02:35.130 Peggy Hoffman: And the reason why i'm asking this is i'm hoping we're going to hit on some of the resources, you need to accomplish that goal. 14 00:02:35.430 --> 00:02:51.090 Peggy Hoffman: But I also want you to know that the one thing Sarah and I do when we're putting together is we do not plan out every webinar to the to the nth degree we allow some flexibility, so if we don't hit, something we want to make sure that we come back around again and so. 15 00:02:51.750 --> 00:03:05.220 Peggy Hoffman: We think we've got some good resources, but what is your big goal for 2022, what is your big goal for 2022 so get those get that chat going, while I had through. 16 00:03:05.940 --> 00:03:09.450 Peggy Hoffman: A little bit of some additional thoughts and ideas here. 17 00:03:10.110 --> 00:03:16.440 Peggy Hoffman: So I always love to make sure that those of you that are just joining our Community, for the first time, welcome welcome welcome. 18 00:03:16.710 --> 00:03:25.140 Peggy Hoffman: Just let you know a little bit about the team behind the webinars it's the partnership of bill highway and mariner management i'm representing mariner management today. 19 00:03:25.680 --> 00:03:33.690 Peggy Hoffman: We are a company that really just looks to create the best possible value for you, your Members and your volunteers and. 20 00:03:34.020 --> 00:03:43.590 Peggy Hoffman: bill highway represented by the incredible Sarah garrity is is just it won't your chapter management solution, quite frankly, it it's about. 21 00:03:44.580 --> 00:03:55.290 Peggy Hoffman: it's really about helping you put tech tools in the hands of chapters that allow an incredible sharing of data, but also an incredible opportunity for support so. 22 00:03:56.730 --> 00:03:59.400 Peggy Hoffman: that's the team and the team has been working. 23 00:04:00.030 --> 00:04:05.370 Peggy Hoffman: Just a real quick look at what we're going to do, of course, March we're going to celebrate our chapter volunteers. 24 00:04:05.610 --> 00:04:14.310 Peggy Hoffman: we're doing it in March, because April is national volunteer month focus on a week and we want to make sure you have some ideas running right into that month. 25 00:04:14.640 --> 00:04:27.900 Peggy Hoffman: In April, oh my gosh beth Z is going to join us Betsy is going to lead a crazy conversation on how do you get your leaders on board with new tech. 26 00:04:28.200 --> 00:04:32.550 Peggy Hoffman: And not only that, but she's a brand new book at and she's given away free copies. 27 00:04:33.090 --> 00:04:40.200 Peggy Hoffman: In May you're going to see our charming faces and them and see if you haven't already registered, please do we've got. 28 00:04:40.590 --> 00:04:47.880 Peggy Hoffman: To really events, the big one that we're doing as a session on what to CEOs membership membership and Members think of Chapter. 29 00:04:48.600 --> 00:04:59.220 Peggy Hoffman: But they're also be one on developing volunteer learning journey so we're going to be stars stars on two of the M M and C days hope to see you in DC. 30 00:04:59.670 --> 00:05:04.650 Peggy Hoffman: person so anyway i'm part of what's what's what's. 31 00:05:05.610 --> 00:05:17.250 Peggy Hoffman: We want to see your goals and i'm loving seeing the streamlining for engagement efforts and resources increase Member chapter engagement help the chapters that faltered in 2021 lots of great goals. 32 00:05:17.640 --> 00:05:25.530 Peggy Hoffman: And we know that with those goals if we started to you know peel back the onion we would see some of the challenges. 33 00:05:26.490 --> 00:05:34.830 Peggy Hoffman: And i'm going to guess I could tell you what I think the biggest challenges chapters, I had this year but go ahead and fill it in here let's see if there is. 34 00:05:35.610 --> 00:05:45.990 Peggy Hoffman: Well let's see if there are some huge chapter challenges that are common let's see if there's some smaller ones that are common, so we can, can we can get them all going. 35 00:05:47.130 --> 00:05:56.040 Peggy Hoffman: Will there be an in person CES this year hang on to your hats we're hoping so just don't know it's still we're still building the idea. 36 00:05:56.640 --> 00:06:07.230 Peggy Hoffman: what's your biggest chapter challenge of the year, filling their boards who zoom meeting a burnout amen on that decline in membership and creased average age, yes indeed. 37 00:06:07.440 --> 00:06:18.150 Peggy Hoffman: Momentum loss, yes, so we and that's one thing that we're gonna have to really help our chapters do is kick that momentum back up again to find an incredible way that we can. 38 00:06:18.810 --> 00:06:23.880 Peggy Hoffman: That we can really I don't know i'm going to say it's kind of like give a jumpstart. 39 00:06:24.540 --> 00:06:40.830 Peggy Hoffman: To our chapters all right the way we decided to hang on this particular love fest here is to identify six challenges looks like we've identified a couple of them that you've already said, now we did pull from the chapter benchmarking report and. 40 00:06:41.460 --> 00:06:53.610 Peggy Hoffman: chat leadership succession was a huge a huge challenge that chapters leaders in particular mentioned, yes, you see our piece did as well, but chapter leader said it was actually their number one. 41 00:06:54.090 --> 00:07:07.470 Peggy Hoffman: Also pedal I do chapter events i'm coming out of coven what part is virtual what part isn't how do I do hybrid how do I create programming or in the case of what ran and a couple people have said, how do I get back into programming. 42 00:07:07.860 --> 00:07:10.740 Peggy Hoffman: And then there's this whole question of readiness on the job. 43 00:07:10.980 --> 00:07:20.100 Peggy Hoffman: Now the chapter leaders didn't say this, but we see or piece totally understand that not all of our volunteers are really ready to do the job there are lots of questions you all had. 44 00:07:20.340 --> 00:07:25.740 Peggy Hoffman: about how do we train and develop volunteer leaders, then a big thing is lots of changes happened. 45 00:07:26.160 --> 00:07:32.100 Peggy Hoffman: Now we have to go back and get some chapter by in for increasing those changes, we understand that. 46 00:07:32.340 --> 00:07:41.550 Peggy Hoffman: your ability to create a listening channel to be able to listen to be able to coach is going to be the secret sauce if you will what's going to allow things to happen. 47 00:07:41.730 --> 00:07:50.400 Peggy Hoffman: And finally, everybody continues to ask the question about benchmarks and dashboards and how do we confirm and how do we improve chapter value. 48 00:07:51.210 --> 00:08:00.000 Peggy Hoffman: Now notice, I said confirm and prove because we heard from a number of crp is in our three part benchmarking series that we held in January. 49 00:08:00.210 --> 00:08:08.340 Peggy Hoffman: We heard from a number of folks this idea of I know my chapters are valuable, but I can't convince anybody else, particularly those in the C suite. 50 00:08:08.730 --> 00:08:27.900 Peggy Hoffman: And so, part of what we can do when we empower our own use of data is be able to have those conversations so let's jump in you with me give me a thumbs up and in the chat if you're all ready to go and then whole yeah look at this. 51 00:08:28.950 --> 00:08:32.340 Peggy Hoffman: I love it you guys are my most active. 52 00:08:33.660 --> 00:08:36.480 Peggy Hoffman: Virtual folks and I just absolutely love this all right. 53 00:08:38.790 --> 00:08:45.900 Peggy Hoffman: Leadership succession wow this is perhaps the biggest challenge as we mentioned but it isn't just this year is it. 54 00:08:46.740 --> 00:09:00.060 Peggy Hoffman: This has been a this has been an ongoing problem and we haven't necessarily ever addressed it in in most efficient or effective ways, but, year after year volunteer step up and take on the chapter leadership. 55 00:09:00.330 --> 00:09:09.660 Peggy Hoffman: which allows us to sort of put this on the back burner, but here's The thing is that, increasingly, no one is stepping up or the same people are stepping up. 56 00:09:10.410 --> 00:09:15.150 Peggy Hoffman: or worse than any of that a chapter leader goes AWOL so. 57 00:09:15.810 --> 00:09:26.760 Peggy Hoffman: One things we absolutely have to do is help our chapters address this what we learned in previous research with the dashboard indicators is the make or break is strong leadership. 58 00:09:27.210 --> 00:09:30.900 Peggy Hoffman: Other Members get turned off when they don't see effective leadership. 59 00:09:31.470 --> 00:09:40.560 Peggy Hoffman: And they or they see it's kind of a country club, so what we have to do was really make a difference, it was interesting because the other element that came out of the. 60 00:09:41.550 --> 00:09:51.120 Peggy Hoffman: The the benchmarking study was that poor succession was a leading cause of low performing chapters right. 61 00:09:51.450 --> 00:10:11.760 Peggy Hoffman: So what we found is the chapters that thrived over this crazy rollercoaster ride of two years were overwhelmingly characterized by strong leadership that only happens when the association has a deep volunteer pool, which is fed by a consistent and and vibrant volunteer pipeline so. 62 00:10:13.560 --> 00:10:26.640 Peggy Hoffman: If the if the if the converse is true that poor leadership invariably results in limited programming and therefore loss of Members, this is where we got to put our effort for 22 we've got a couple of thoughts here. 63 00:10:28.020 --> 00:10:35.910 Peggy Hoffman: let's talk real quickly about the, what are the, what are the issues that we're addressing well there's vacant because no one wants to step up there's the same old faces. 64 00:10:36.180 --> 00:10:48.810 Peggy Hoffman: which has a real problem, because if you get to a certain level of burnout you're no longer able to be innovative and or excited or won't they come to our chapter leadership meetings and say they can't do that right. 65 00:10:49.380 --> 00:11:03.360 Peggy Hoffman: The AWOL chapter is a problem, because there are people that are raising their hands, but they just can't manage to get to the table to get the work done so, what happens is an A overworked volunteer two or three one of doing all the jobs and, of course. 66 00:11:04.440 --> 00:11:11.310 Peggy Hoffman: It sometimes happens that you have to have a departure of the leader, so the question we have is I think if we. 67 00:11:11.880 --> 00:11:18.330 Peggy Hoffman: switch that question and we say how can I make the chapter leadership experience more enticing right. 68 00:11:18.870 --> 00:11:35.070 Peggy Hoffman: Instead of kind of viewing it as a critical barrier is there a way that we could well I don't know help chapters eliminate barriers to voluntary make the chapter leader experience more enticing. 69 00:11:35.640 --> 00:11:47.940 Peggy Hoffman: And then, how can we supplement or support chapters in finding volunteers Now I know, sometimes the Europeans will say Peggy you know I don't know the people I can't do the ask you can't do the ask. 70 00:11:48.960 --> 00:11:51.000 Peggy Hoffman: But we can certainly clear the path. 71 00:11:51.480 --> 00:12:01.050 Peggy Hoffman: And that's why we feel that crp can take the control to really transform the experience and there's three things that we talked about. 72 00:12:01.260 --> 00:12:08.910 Peggy Hoffman: In one of our volunteer have talked about a couple of our volunteer webinars but one in particular where we really explored this idea of succession. 73 00:12:09.720 --> 00:12:19.410 Peggy Hoffman: And the three things we talked about first was this idea of shift the model now what I want you to do when I say shift the mouse, I want you to flip the volunteer model now. 74 00:12:20.940 --> 00:12:31.530 Peggy Hoffman: there's two parts to this right one part is that you start with the volunteer not the position right that's the part where you say i'm not going to start with, when you go to Brazil, we. 75 00:12:31.890 --> 00:12:38.550 Peggy Hoffman: Remember, to do i'm talking about talking to people and helping them identify what they want to do. 76 00:12:38.910 --> 00:12:49.050 Peggy Hoffman: So that's that's part of it right, but the other key part about it is giving that new model, it is now time for us to look at our chapter. 77 00:12:49.890 --> 00:13:03.690 Peggy Hoffman: or our chapter handbooks and start defining volunteering differently, we have to release our chapter leaders from the traditional multi year work your way up a ladder scenario. 78 00:13:03.900 --> 00:13:15.930 Peggy Hoffman: We have to really help our chapter leaders see a different way and part of that starts with giving them permission starts with giving them permission to have a different leadership model. 79 00:13:16.320 --> 00:13:25.650 Peggy Hoffman: And then we have to teach them one of the sessions that i've done which really create some amazing our hearts, and I remember getting a a. 80 00:13:26.580 --> 00:13:37.860 Peggy Hoffman: an email from a chapter leader out in Washington state about six months after a program and she said, oh my gosh Peggy, thank you for teaching me this it actually works. 81 00:13:38.520 --> 00:13:48.090 Peggy Hoffman: What you can do is you can teach your you can literally take them by the hand and teach them how to break down some of the jobs and then how to create the ask. 82 00:13:48.510 --> 00:14:00.360 Peggy Hoffman: help them develop a new map help them develop develop concepts and celebrations around the volunteering that let Members see how they can fit volunteering integrity. 83 00:14:00.660 --> 00:14:09.930 Peggy Hoffman: We, we have to take the lead on that they're not going to be able to do this on their own, secondly let's help them make it fun and by making it fun. 84 00:14:10.170 --> 00:14:14.730 Peggy Hoffman: I really want you to do two things I want you to I want you to lighten the load where you can. 85 00:14:15.090 --> 00:14:23.790 Peggy Hoffman: let's go back and say what are we asking of our chapter leaders and how much of that is really important for us to ask of them let's let's reduce their load. 86 00:14:24.390 --> 00:14:32.940 Peggy Hoffman: Secondly, we're asking them for reports often some of that stuff is stuff we already have here is there a way you can create a merge document and say. 87 00:14:33.120 --> 00:14:41.820 Peggy Hoffman: This is the information I have verify it, but how can we make it so that they go man this job is easier than I thought and they're checking off. 88 00:14:42.270 --> 00:14:49.770 Peggy Hoffman: go back to your processes and say where are we asking them to do something where we already have it and it's just about verification. 89 00:14:50.220 --> 00:14:57.570 Peggy Hoffman: or where we don't really need it, so why are we asking for, how do we put in technology for it, so the April. 90 00:14:57.960 --> 00:15:08.460 Peggy Hoffman: conversation we're going to have with Betsy is going to be about some technology solutions right, how do we put more technology in into their hands to help the load be lightened. 91 00:15:09.390 --> 00:15:21.240 Peggy Hoffman: But secondly let's teach them how to make volunteering fun so in our work here as a management company we work, as you know, we've got we're home to two chapters now to Chapter based organizations. 92 00:15:21.660 --> 00:15:27.780 Peggy Hoffman: And with PRS a Maryland a one of the things I did over and over again, was coach my President. 93 00:15:28.020 --> 00:15:40.740 Peggy Hoffman: To create fun and I said I see your agenda but where's the fun I constantly asked, and then I came I gave her ideas for fun well that led to a planning party, where we had big sunglasses we had hat, we had beads. 94 00:15:40.980 --> 00:15:45.030 Peggy Hoffman: And we got everything meant something about what we were going to be doing the next year. 95 00:15:45.870 --> 00:15:53.760 Peggy Hoffman: It was also about telling them to put a budget in for the surprise $5 starbucks card, so we worked with another organization. 96 00:15:54.240 --> 00:15:56.880 Peggy Hoffman: A DC special events organization. 97 00:15:57.180 --> 00:16:14.430 Peggy Hoffman: And every board meeting the President had a budget, and she could give away five gift cards to us during that board meeting let's teach them how to make voluntary fun again, and the third thing which is related to both of those is let's become coaches let's become coaches. 98 00:16:15.660 --> 00:16:25.620 Peggy Hoffman: Then I want to say that the other thing that we need to do is, we need to shift the conversation to to talent development and there's a couple of ways that I think that we can do this. 99 00:16:26.280 --> 00:16:35.520 Peggy Hoffman: The first way, we can do this is, can we open up our volunteer development and training to anybody for Chapter level who's interested in learning about leadership. 100 00:16:36.060 --> 00:16:42.930 Peggy Hoffman: Instead of having a chapter leader Academy, can we have a chapter volunteer Academy. 101 00:16:43.260 --> 00:16:53.940 Peggy Hoffman: Instead of saying all presidents and incoming Presidents must be at this meeting, can we say anybody who's interested in learning about leadership at the local level in this country. 102 00:16:54.270 --> 00:17:01.320 Peggy Hoffman: How can we shift it to chow talent development, how can we say to how can we help our folks. 103 00:17:01.620 --> 00:17:14.370 Peggy Hoffman: begin to say well it's not about filling slots it's about reaching out and talking about the the value the experience of volunteering and i'm going to add one additional thing to this transforming the experience. 104 00:17:14.940 --> 00:17:27.720 Peggy Hoffman: We have the national level have an incredible opportunity to sell volunteering at the local level and i'm not sure that all of us do it as much as we could What do I mean by that. 105 00:17:28.080 --> 00:17:39.810 Peggy Hoffman: Well, you guys, many of you do a call for volunteers for your national committee's and, in many cases from what i've heard, there are people who don't get the Committee, they want their people who are unplaced. 106 00:17:40.440 --> 00:17:53.730 Peggy Hoffman: What if we began reaching out to those folks and say tell me a little bit more about why you want to do there did you know that the Texas chapter has X, Y and Z and you're in that Texas chapter, can I connect you and then. 107 00:17:54.330 --> 00:18:08.430 Peggy Hoffman: connect them get on the phone with them and say you know, Brian really wanted to be on this national committee because he's really interested in this topic and I said to myself well Texas aren't you interested in that topic to let's be matchmakers now. 108 00:18:09.600 --> 00:18:12.420 Peggy Hoffman: You can only you only have so much bandwidth I get that. 109 00:18:13.410 --> 00:18:22.860 Peggy Hoffman: But we do have opportunities in our day to do that the other thing is Have you looked at your chapter page likely but lately Have you looked at your volunteer page lately. 110 00:18:23.280 --> 00:18:33.600 Peggy Hoffman: What does it say about chapters that's just like a little off blurb well what if it's What if it was fun it said X number of people volunteer at the local level and here are the three top reasons they volunteer. 111 00:18:34.200 --> 00:18:44.370 Peggy Hoffman: let's sell the excitement of voluntary now you're going to have to shift the model Curry has a model in place you're going to have to help your volunteers do a better job at being fun. 112 00:18:45.630 --> 00:18:50.130 Peggy Hoffman: But I think we can do it here are some additional leadership succession resources. 113 00:18:51.150 --> 00:18:57.540 Peggy Hoffman: All right, events events events we all need a MIC drop moment. 114 00:18:58.860 --> 00:19:07.500 Peggy Hoffman: In our chapters and it's really hard to do that and we understand that and there's lots of questions about how do we, how do we help our chapters find good. 115 00:19:07.800 --> 00:19:15.810 Peggy Hoffman: Speakers so let me share with a couple of things let's start with the fact that we completely understand right we completely understand. 116 00:19:16.380 --> 00:19:24.270 Peggy Hoffman: That check develop education and professional development events are the top thing that we're asking volunteers to do it makes a good amount of sense. 117 00:19:24.900 --> 00:19:38.310 Peggy Hoffman: But here's The interesting thing about that, so the pandemic we topic on Chapter programming right it's shifted right it it shifted the number of programs but. 118 00:19:38.970 --> 00:19:49.560 Peggy Hoffman: It also helped bring in new bodies let's start having conversations that help them understand that if they keep two doors open. 119 00:19:49.950 --> 00:20:04.470 Peggy Hoffman: By having a really interesting set of opportunities they're going to be able to engage more members, so the question is, how can I help my chapters with event logistics and in person decisions so. 120 00:20:05.730 --> 00:20:16.830 Peggy Hoffman: i'm gonna throw a question out there for our for everybody if there's anybody here that has a data that uses a speaker database or uses some kind of a chapter. 121 00:20:17.430 --> 00:20:29.700 Peggy Hoffman: In the box programming or, in some way supports go ahead and add that in chat let's develop some ideas that build on this wellness program while we're doing that. 122 00:20:30.480 --> 00:20:40.590 Peggy Hoffman: let's just go ahead and explore what is the process that our chapters have to go through, and where can we intervene So the first thing is, they have to decide on purpose and content, how can we help. 123 00:20:41.010 --> 00:20:47.640 Peggy Hoffman: Well, Chapter programs that fail often programs fail because you've got one or two minds deciding the content. 124 00:20:48.000 --> 00:21:00.780 Peggy Hoffman: How can we run reports on what our Members are attending it national on what they need if there's a certification program, for example, 10 you want to report of all the Members in a chapter that shows where they are in the certification process. 125 00:21:01.110 --> 00:21:09.510 Peggy Hoffman: and help identify the top content areas that they need right, how can you take a program that may be been oversubscribed. 126 00:21:09.900 --> 00:21:21.180 Peggy Hoffman: and begin to help the chapter see it as a likely program, how can we give Intel that helps them pick good content they got to have the right content. 127 00:21:21.720 --> 00:21:29.820 Peggy Hoffman: And how do we help them, we can train them to ask that question of what do Members really need and how do we develop that content. 128 00:21:30.480 --> 00:21:42.960 Peggy Hoffman: Then the question becomes used to be called the local restaurant or find the local Member who has a large enough conference room, but now the conversation is a bit more complicated right. 129 00:21:43.260 --> 00:21:54.930 Peggy Hoffman: it's should it be an in person event should it be a hybrid event should it be a virtual event and when do I know what to do so, we had a webinar which we talked all about this and there were actually a couple of. 130 00:21:55.410 --> 00:22:04.440 Peggy Hoffman: templates from that webinar that help you help your chapter leaders make those decisions, you know what's really interesting here is that. 131 00:22:06.150 --> 00:22:13.890 Peggy Hoffman: National that we get this blurring of lines right we've talked about that a number of times the blurring of lines, so we have all this chapter stuff and everything's been virtual. 132 00:22:14.250 --> 00:22:31.230 Peggy Hoffman: And all of a sudden, what nationals being doing is running up against but chapters are being done, what if you sat down and you said hey we have a virtual program happening that everybody's invited to could you chapter X, could you do a. 133 00:22:32.370 --> 00:22:46.680 Peggy Hoffman: A focused tailored deeper dive on this topic in person, by the way, here's some thoughts on how that right look and, by the way, the Speaker of this webinar happens to be in your area and can do it now, I know i'm. 134 00:22:48.000 --> 00:22:48.810 Peggy Hoffman: doing a lot of we. 135 00:22:50.040 --> 00:22:57.930 Peggy Hoffman: Are all those things, true, but here's the thing if we know that this event is that this topic is important so, for example, let me give you an example. 136 00:22:59.820 --> 00:23:14.400 Peggy Hoffman: A PSA so a huge issue for our Members coming out of the racial protest and the conversations around dei was how do I really reflect the dei in my in my my PR in my campaigns. 137 00:23:14.760 --> 00:23:22.050 Peggy Hoffman: Now national was doing some really cool things, the question is okay, so I want to I want, and one of the questions was. 138 00:23:22.770 --> 00:23:36.120 Peggy Hoffman: Black media and how do I get to the right people, so what we did was we created the local deeper dive on this conversation that national started right now. 139 00:23:37.110 --> 00:23:39.870 Peggy Hoffman: How do we help connect those dots because. 140 00:23:40.260 --> 00:23:57.990 Peggy Hoffman: When you connect those dots Now the question of in person hybrid or virtual becomes a little bit more easy to decide, because this is the virtual part that everybody can do and now we've got a hybrid or maybe we stream this one in and have and have sort of a hybrid event so anyway. 141 00:23:59.040 --> 00:24:04.440 Peggy Hoffman: We have this opportunity here to train them and when to make the decision and also show them the connections. 142 00:24:05.250 --> 00:24:13.320 Peggy Hoffman: Now the next thing they have to do is design the attendee experience and they have to consider all kinds of things safety format networking revenue partners blah blah blah blah blah. 143 00:24:13.740 --> 00:24:23.040 Peggy Hoffman: We could have templates and toolkits that would make all the difference in the world, now, some of you have that so go ahead and please share what you have. 144 00:24:23.550 --> 00:24:33.210 Peggy Hoffman: Because we don't have to reinvent the wheel right so here's a great thing I was on working with an association and we were doing a I was doing up. 145 00:24:33.630 --> 00:24:39.630 Peggy Hoffman: A session on creating is basically was creating Member engagement events so. 146 00:24:40.260 --> 00:24:48.120 Peggy Hoffman: Not the not the not the certification training, not the you know the high you know they will technical training, but events that make a difference. 147 00:24:48.480 --> 00:24:51.510 Peggy Hoffman: part of what we did was built in with a full day program as part of we did. 148 00:24:52.170 --> 00:25:04.260 Peggy Hoffman: Was we built in, and I worked with the event staff, they did a really cool presentation on the top 10 things to consider and a lot of really good dialogue, how can you. 149 00:25:04.560 --> 00:25:11.940 Peggy Hoffman: Introduce your events folks to these chapter people and let them see the events folks as as go to resources. 150 00:25:12.420 --> 00:25:20.040 Peggy Hoffman: And, of course, the fourth challenges to market and execute and I think that the biggest thing that we can do when it comes to marketing and executing. 151 00:25:20.370 --> 00:25:33.900 Peggy Hoffman: Is help them with their marketing by allowing by allowing tools and templates and a national account and national vetted calendar and also by helping them be able to. 152 00:25:34.680 --> 00:25:42.030 Peggy Hoffman: be able to segment their communications okay Now I do want to mention, because we know that hybrid was a big is a. 153 00:25:42.600 --> 00:25:56.910 Peggy Hoffman: was a big deal is a big deal continues to be a big deal incredible conversation on the on the as a listener of executive listserv about using the owl to create hybrid hybrid events and the really. 154 00:25:58.320 --> 00:26:08.100 Peggy Hoffman: The really cool thing is that they can be done and the really disappointing thing is, it takes time, money and know how so we did have a set we did have. 155 00:26:08.970 --> 00:26:17.100 Peggy Hoffman: A webinar on this it's very valuable and we also have a series of posts that you'll get some links to, but I just want to suggest to you that. 156 00:26:17.490 --> 00:26:27.990 Peggy Hoffman: The true hybrid is going to be tough for most of our chapters so let's give them the couple of options let's give them the rapid succession one two punch one day virtual day 234 in. 157 00:26:28.380 --> 00:26:43.110 Peggy Hoffman: Our in person workshops let's teach them how to break up the content and teach them a way that they can begin to meet the needs of the people who won't get in the car while they can connect with that in person conversation, and secondly. 158 00:26:43.710 --> 00:27:01.350 Peggy Hoffman: let's teach them how to integrate the audiences by bridging two events take a virtual event take an in person event, how do you how do you how do you find that way to allow them to meet virtually an activity that informs the the in person audience later. 159 00:27:03.660 --> 00:27:12.780 Peggy Hoffman: Aaron Warwick from event guard, has done some really incredible work on helping associations think through some of these, and I would really encourage you to. 160 00:27:13.140 --> 00:27:15.660 Peggy Hoffman: Take a look at some of the things that he's done. 161 00:27:16.080 --> 00:27:25.770 Peggy Hoffman: I really feel like we for many of our checks are larger chapters might be able to do the hybrid option, but for many of our chapters, we have to teach them how to do. 162 00:27:26.070 --> 00:27:32.460 Peggy Hoffman: How to have a how to have a 12 month calendar that has a little bit virtual on a little bit of in person now. 163 00:27:32.940 --> 00:27:46.230 Peggy Hoffman: The other thing to do is collaboration you collaborating with your chapters and your chapters collaborating with each other, you know when we go virtual every chapter doesn't have to have let's let's let's just say that there was a. 164 00:27:47.430 --> 00:27:55.080 Peggy Hoffman: Working with the media, one on one i'm just going to make that up for a moment, every chapter does not have to have a session on working with the media, one on one. 165 00:27:56.040 --> 00:28:16.830 Peggy Hoffman: You might have get a couple of chapters together get a really hot PR person who can talk about the changing landscape right have both all the Members come into that and then have each member has maybe has a separate a separate a connection piece for a local media person. 166 00:28:18.540 --> 00:28:28.110 Peggy Hoffman: So we can support our chapters in a number of ways, some of you are already doing these, this is why is that most of the ideas we get come from the Community right. 167 00:28:28.530 --> 00:28:39.900 Peggy Hoffman: be a curator I want you to share information that is relevant and ideas as as well as successful events i'm trying to think who it is, it could be Captain if it's not. 168 00:28:40.800 --> 00:28:55.200 Peggy Hoffman: it's one of you guys here does a does a really neat thing, where you, you have kind of a running spreadsheet that has events, and that has event ideas on it, so if you're the person that does it go ahead and and. 169 00:28:55.710 --> 00:29:06.990 Peggy Hoffman: do that so share, I just have to look over I see that you've asked is anyone figured out a template that helps chapters not overlap content with each other and national so just working with an association. 170 00:29:07.530 --> 00:29:12.900 Peggy Hoffman: The end of last year, and we were dealing with that particular issue, and what we decided to do. 171 00:29:13.500 --> 00:29:19.230 Peggy Hoffman: And I don't know where they are in this process, but number one we were making sure we had a complete event calendar. 172 00:29:19.470 --> 00:29:27.390 Peggy Hoffman: A complete event calendar, so that chapters and we were asking everybody to please let us know 90 to 120 days in advance their topics. 173 00:29:27.690 --> 00:29:37.320 Peggy Hoffman: So what we were doing was happening, a little bit of a checklist at the beginning and saying look these this is what's happening on here and we overlaid with that a. 174 00:29:38.100 --> 00:29:45.990 Peggy Hoffman: A the editorial events, the editorial plan for the for the magazines to talk about content blocks right. 175 00:29:46.800 --> 00:29:53.100 Peggy Hoffman: And so we had this master calendar, so we said we're going to promote your events, but we really need to make sure that we've got a sequence of events. 176 00:29:53.310 --> 00:30:00.600 Peggy Hoffman: So we were using the master calendar, as part of it, the second thing, and this comes from, I believe, a day he still does this. 177 00:30:00.930 --> 00:30:12.450 Peggy Hoffman: If it had anything to do with any level of CEO had to go through national and national would say great well this isn't being offered, this would be great so as well, so there was a little bit of a of a of a of a back and forth. 178 00:30:13.170 --> 00:30:23.190 Peggy Hoffman: On that, so I think the easiest way to do it i'm going to go back to that example that editorial calendar, if you don't want chapters to overlap content. 179 00:30:23.520 --> 00:30:34.020 Peggy Hoffman: Then, maybe one of the coolest thing oh good Michelle you jumped in on maybe one of the one of the most valuable things and I got this from from wraps a couple of years ago. 180 00:30:35.820 --> 00:30:48.240 Peggy Hoffman: If you talk to them about your editorial flow for the year you help them make content decisions that sequence nicely another words. 181 00:30:48.570 --> 00:30:58.080 Peggy Hoffman: Instead of trying to approve their individual things start at the front end of the project and say this is how we're meeting members needs. 182 00:30:58.470 --> 00:31:12.450 Peggy Hoffman: let's fit you in on this flow now here's the valuable thing what what the rats played with was this idea that if I knew that my my march issue was going to be all around because they had largely themes, now the. 183 00:31:13.170 --> 00:31:30.390 Peggy Hoffman: chapters knew that there were there was a theme for that month and then they weren't encouraged to build things that supported those themes, so my suggestion is you start with that common calendar combination with showing them what you are doing an offering. 184 00:31:31.500 --> 00:31:47.730 Peggy Hoffman: prepared to toolkits and templates most of you are already doing this i'm going to suggest that you go one step further and create the 10 minute videos just real quick little videos that help people understand exactly. 185 00:31:50.790 --> 00:32:00.450 Peggy Hoffman: The key steps, not all the steps, but the key steps, I want you to teach them how to use technology, one of the things I didn't see we're at, and if you did this, please tell us. 186 00:32:02.640 --> 00:32:13.530 Peggy Hoffman: You know the beginning of the coven when we were all dealing with zoom is getting on, and saying to folks let's talk about how to create an experience in zoom. 187 00:32:13.980 --> 00:32:23.250 Peggy Hoffman: let you know let's not assume they know let's teach them how to do it let's give them some format put them through some some zoom. 188 00:32:23.820 --> 00:32:33.330 Peggy Hoffman: examples that are good and bad, we need to train folks on how to use this technology, whether we're talking about zoom whether we're talking about. 189 00:32:34.050 --> 00:32:43.890 Peggy Hoffman: how they are going to how they are going to archive use technology and their website for archiving purposes let's teach them technology, one of the cool things. 190 00:32:44.280 --> 00:32:52.620 Peggy Hoffman: That one an association did or this is this going to date me, but it was back when social media was when Twitter was really taking hold. 191 00:32:53.640 --> 00:33:03.060 Peggy Hoffman: We did a session, where we trained the chapters, we got the chapters in a room and we get a session on how to use Twitter, for your chapter and we actually started with. 192 00:33:03.330 --> 00:33:16.320 Peggy Hoffman: let's log on and create your chapters page okay that's what i'm talking about it takes some time, but if you've got a social media team if you've got a tech team let's bring them into the room with that, and of course I already mentioned this. 193 00:33:17.070 --> 00:33:29.700 Peggy Hoffman: I know we're worried about competition, and I know some of you are and get pushback from the staff but remember let's go back to the Members needs the Members need access to timely information that is relevant in the moment. 194 00:33:30.990 --> 00:33:40.470 Peggy Hoffman: National does not have to do all of the education your chapter network can provide that education, if you support them, and if you let Members know they will get better at that. 195 00:33:42.720 --> 00:33:54.810 Peggy Hoffman: Okay, we had a number of people ask about speaker spirits, we did it's a little older now, but a webinar on this and I love them how many of you have looked at Aaron whoa what runs now the. 196 00:33:56.340 --> 00:33:56.760 Peggy Hoffman: The. 197 00:33:58.560 --> 00:34:06.660 Peggy Hoffman: Find Rachel speaker, which is a comes out of the Rachel ATMs out of the Terry terry's. 198 00:34:07.920 --> 00:34:13.530 Peggy Hoffman: platform in which you can create a speaker's bureau and create any kind of a Bureau where people can be. 199 00:34:13.800 --> 00:34:21.720 Peggy Hoffman: Can can be vetted and they can have profiles and they can have content around them, so we talked a little bit about that movie also talked about low tech stuff. 200 00:34:22.410 --> 00:34:35.430 Peggy Hoffman: So i'm going to pull from that webinar real quickly and i'm going to point you to that webinar we talked about curating existing list now Michelle has given us really good information I knew that I had, I know that she had done this. 201 00:34:37.020 --> 00:34:45.900 Peggy Hoffman: And then you know she she's using Google forms which is great, the idea is people have had speakers you've had speakers from national events and and Chapter events right. 202 00:34:46.320 --> 00:34:59.280 Peggy Hoffman: You also have staff and national leaders who are in who are experts in certain topics so i'm going to suggest you pull that together as a list now it's going to be, obviously. 203 00:35:00.270 --> 00:35:05.670 Peggy Hoffman: it's going to be a Labor of love it's so you're if you're just going to do a very basic list. 204 00:35:05.970 --> 00:35:12.150 Peggy Hoffman: it's going to be a little bit of a Labor of love you got to have a disclaimer that says, you know these people is the best knowledge we have at the moment. 205 00:35:12.630 --> 00:35:23.400 Peggy Hoffman: um I would suggest, when you put a speaker on there you put a you know you put you put a date and that that expires unless it's updated so help yourself out just a little bit. 206 00:35:23.940 --> 00:35:34.500 Peggy Hoffman: But cure rate the existing list, what are speakers out there, that people that people have raved about or have liked, or maybe some new speakers that folks don't much know about. 207 00:35:35.130 --> 00:35:43.020 Peggy Hoffman: You have volunteers at the national level, who have a lot of subject matter expertise, they could be tapped to be presenters now. 208 00:35:43.470 --> 00:35:50.580 Peggy Hoffman: Once you've curated this list you're going to set up your directory could be a spreadsheet could be Google using Google docs is michelle's talked about. 209 00:35:51.060 --> 00:35:57.420 Peggy Hoffman: It could be a searchable database I just mentioned, the rate my speaker that event guard has go up there, and take a look at that. 210 00:35:58.410 --> 00:36:12.870 Peggy Hoffman: that's a that's a speaker platform if you've got a large enough if you got a large enough volunteers to be chapters, you might want to create your speaker's bureau using terry's information and i'll have to try to get that for you. 211 00:36:14.850 --> 00:36:19.830 Peggy Hoffman: But it is a really nice platform for you to create this database or. 212 00:36:20.700 --> 00:36:34.440 Peggy Hoffman: Or maybe you have a member profile in the Members only section, there could be a field that says speaker and what they speak about have I seen this you bet i've seen this and it's going to be, you will see this in the. 213 00:36:35.160 --> 00:36:49.440 Peggy Hoffman: In the speaker in this in the speaker's bureau webinar there was an association, who did that, and you could search on the in the Member in the Member profile for people who were speakers, you can do this. 214 00:36:50.040 --> 00:37:00.450 Peggy Hoffman: I believe that higher logic, at least at one point, the higher logic did have a speaker's part of their breaking into the Member profile a section on that explore that. 215 00:37:02.160 --> 00:37:12.390 Peggy Hoffman: But you want to get that directory setup and then the other thing that you, I think, is worth us doing and i've seen a couple of associations do this if you're one of them, please go ahead and jump in there. 216 00:37:13.080 --> 00:37:17.010 Peggy Hoffman: Peter I say did this every third year. 217 00:37:17.520 --> 00:37:25.560 Peggy Hoffman: Your chapter could get a national speaker and by national speaker, it was usually the Chair of the organization, but it could be another speaker. 218 00:37:25.770 --> 00:37:35.190 Peggy Hoffman: And we were able to have that speaker come down usually we use them at our Conference sometimes as a as a kind of a keynote or but The thing is, is that. 219 00:37:36.540 --> 00:37:46.230 Peggy Hoffman: The national organization pay now they have a lot of chapters I couldn't do it every year understand that maybe it's on I kind of like every other year kind of situation. 220 00:37:46.800 --> 00:37:58.440 Peggy Hoffman: But remember that creates an incredible connection between national and Chapter that's part of building the relationship between national and chapter. 221 00:37:59.190 --> 00:38:10.140 Peggy Hoffman: A shout out to an IDP because they have they have chapter ambassadors and they train their chapter ambassadors on a couple of presentations one of them is just an update about an IDP but. 222 00:38:11.160 --> 00:38:16.230 Peggy Hoffman: Those chapter ambassadors go around and they're willing and able to do presentations so. 223 00:38:17.010 --> 00:38:33.600 Peggy Hoffman: figure out how you can also be the speaker service bureau alright enough of that we got two pages of event resources because three pages i'm sorry because we know how important this is readiness for the job i'm going to keep rolling here through. 224 00:38:35.880 --> 00:38:36.720 Peggy Hoffman: As you can see. 225 00:38:37.770 --> 00:38:46.140 Peggy Hoffman: there's there's so many cool resources out there, we need to use these kind of conversations to really connect with each other. 226 00:38:49.380 --> 00:38:59.160 Peggy Hoffman: training and development we got to change the way we do it, we absolutely have to change the way we do it, or at least take some of the stuff we started in this past year and build on it. 227 00:39:00.510 --> 00:39:14.160 Peggy Hoffman: You know I love the fact that that that you know that in 22 we saw that you guys were taking a look at some additional options, you were really jumping into this idea of a web portals. 228 00:39:14.940 --> 00:39:20.880 Peggy Hoffman: Building those out a little bit more effectively if you got a good web portal go ahead and throw it throw it in chat for us. 229 00:39:22.320 --> 00:39:31.800 Peggy Hoffman: You guys were doing a lot more access to training with zoom and I GP they just do it they're doing quarterly calls based on country and i'm going to i'm going to probably not be at. 230 00:39:32.520 --> 00:39:38.490 Peggy Hoffman: Be as as clear on it, but I I love it because you're able to do more right so. 231 00:39:39.300 --> 00:39:48.480 Peggy Hoffman: And then there's a chapter leadership conference and I GP this year I love is they're opening up their chapter leader Conference, because it's virtual they can now open it up to more people which. 232 00:39:49.230 --> 00:39:58.140 Peggy Hoffman: that's a that's a beautiful awesome part about some of this The other thing, though, is that more associations are tapping our learning management systems it went from. 233 00:39:58.740 --> 00:40:20.100 Peggy Hoffman: 21% up to 24 25% this year, that is a secret sauce, we need to do that more we're already our Members are are coming out of Kobe they're very used to using learning management systems now let's put our volunteer training your treasure training. 234 00:40:21.330 --> 00:40:35.310 Peggy Hoffman: can now be a simple module in your LM s now wraps was building up they had they built out I think Level one or and or Level two and really very, very simple and I thought best in my right that you have. 235 00:40:36.030 --> 00:40:46.470 Peggy Hoffman: You have some video it isn't in the IT isn't necessarily in your LM S, but you have you had a couple of series of really simple videos that helped people look at the finance, for example. 236 00:40:48.180 --> 00:40:55.200 Peggy Hoffman: So the reason why I want you to do that is because the readiness happens when the training happens at the moment of need. 237 00:40:55.620 --> 00:41:02.400 Peggy Hoffman: And LM s a web portal allows you to have it at the moment of need webinars and Chapter leader conferences aren't. 238 00:41:02.700 --> 00:41:11.400 Peggy Hoffman: If you want to get a good flow you're going to have to kind of put all of those together, so how can we enhance that training experience, well, we spent on. 239 00:41:11.700 --> 00:41:22.320 Peggy Hoffman: have one whole webinar talking about the volunteer volunteer learning journey, and this was a program that Christine mentor and I toolkit rather Christine mentor and I. 240 00:41:22.740 --> 00:41:40.080 Peggy Hoffman: put together by working with a panel of association pros some who were working with Chapter some who work with national we were asking the question is how do we get, how do we get volunteers to not only buy in but but do but. 241 00:41:40.740 --> 00:41:52.680 Peggy Hoffman: But follow through on the training we realize it has to do with really connecting it to motivations, and so, in this particular webinar we addressed, how do you take a look at the motivations. 242 00:41:53.970 --> 00:42:04.530 Peggy Hoffman: And, and then tailor specific training modules to to offer them really going to encourage that you take a look at that and she's sarah's put the webinar link to there. 243 00:42:05.520 --> 00:42:13.920 Peggy Hoffman: But I think also it's it's download the tool and if you're an mmc Christine and I are going to be talking about this, one more time, but this time will be in person. 244 00:42:14.400 --> 00:42:23.010 Peggy Hoffman: So, once you have figured out that you've taken the motivations and you've helped people identify their motivations, then you can get the training that connects to them. 245 00:42:23.250 --> 00:42:30.210 Peggy Hoffman: When you get the train that connects to them, they will engage with that training and there and they will develop the skills. 246 00:42:31.380 --> 00:42:47.970 Peggy Hoffman: But also, you are investing right you're investing in the in the success of the chapters by really addressing this from a from a readiness perspective couple of quick adult learner practices that I think are important for us to look at is that. 247 00:42:51.030 --> 00:42:51.510 Peggy Hoffman: So there's. 248 00:42:52.680 --> 00:43:04.350 Peggy Hoffman: lots and lots written about adult learning and there's as far as i'm concerned there's there's not one adult learning fair theory, there are, however, some elements that are consistent. 249 00:43:05.220 --> 00:43:10.440 Peggy Hoffman: And the one thing is, is that adults have an existing base of knowledge in life experience. 250 00:43:11.250 --> 00:43:19.290 Peggy Hoffman: and generally they are building on that and they're going to build on that and connection to their personal interests their personal wants and their own needs. 251 00:43:19.920 --> 00:43:29.070 Peggy Hoffman: They learn best most cases by doing, and that means experiencing, so the learning process has got to be experiential it's not about. 252 00:43:29.730 --> 00:43:34.290 Peggy Hoffman: Tests not about memorizing numbers and definitions and so it's it's going to be. 253 00:43:34.950 --> 00:43:44.340 Peggy Hoffman: it's going to be with this level of self autonomy it's gonna be self directed so now we're talking about really building in for our volunteers that portal those on demand. 254 00:43:44.970 --> 00:43:57.510 Peggy Hoffman: opportunities for training worksheets quite experienced I was just talking to someone about they were asking me about a session we have done, and I said, well, we said I said I can talk about. 255 00:43:58.260 --> 00:44:03.120 Peggy Hoffman: Taking your traditional volunteer structure and breaking it down to ad hoc or I could have you do it in front of me. 256 00:44:03.420 --> 00:44:15.990 Peggy Hoffman: If I have you do it in front of me like I did with the with the with the group from Washington all the sudden the light bulbs go off because you walk away with that so let's do that let's really create that and let's understand that. 257 00:44:17.730 --> 00:44:20.250 Peggy Hoffman: You can have a and I I love a. 258 00:44:21.300 --> 00:44:32.370 Peggy Hoffman: Chapter leader chapter volunteer conferences, the important thing is, is that you have to have to have some practical application, and you have to have them. 259 00:44:32.730 --> 00:44:39.150 Peggy Hoffman: be able to work through things that are bothering them in that moment, so use case studies use problem solving. 260 00:44:39.510 --> 00:44:49.590 Peggy Hoffman: And really just tap into what they know now I love, I now have a way to these roundtables and, as always, you know they want to, they want to talk well, the problem is, if you just let that go. 261 00:44:50.490 --> 00:45:07.680 Peggy Hoffman: And you try to get them to solve problems, and you have to put this in the best possible light a group of volunteers sitting around a table to solve a problem oftentimes default to the person with the strongest voice, telling them how they've already solved it. 262 00:45:09.390 --> 00:45:17.610 Peggy Hoffman: Now they are used to though being in a board meeting and having to work through what are the questions we have to ask So when I say inclusion of life experiences. 263 00:45:17.910 --> 00:45:29.250 Peggy Hoffman: don't ask them to just talk about the success ask them to talk about what went into creating that success all right, so we did talk about the learner journey real very quickly and. 264 00:45:29.760 --> 00:45:35.250 Peggy Hoffman: Getting the webinar goes into all of these I want you to think about the whole purpose of this. 265 00:45:35.640 --> 00:45:45.900 Peggy Hoffman: is to start with the volunteer understand help them see the pathways help them see scenarios help them identify what they need, and then help them plot, of course. 266 00:45:46.770 --> 00:45:55.230 Peggy Hoffman: So you can get deeper on this on you can call me anytime this was a Labor of love, I have to say that. 267 00:45:56.220 --> 00:46:05.760 Peggy Hoffman: we're really on the bandwagon about changing how we do it here's a number of other training resources let's talk about this tough process of getting buy in. 268 00:46:06.510 --> 00:46:14.940 Peggy Hoffman: Whether it's implementing new tech or implementing programming implementing a change or new a new affiliation agreement that's always fun. 269 00:46:16.140 --> 00:46:18.870 Peggy Hoffman: You know there's going to be some resistance so. 270 00:46:19.440 --> 00:46:29.610 Peggy Hoffman: A couple of thoughts about this now this next slide is it's kind of long and again you'll get a chance to see it, but the reason why I wanted to bring this up is, I want to make sure you understand. 271 00:46:29.970 --> 00:46:39.720 Peggy Hoffman: That, even if you own your chapters, if you want to roll out new tech or programming you got to think about this as change management. 272 00:46:40.140 --> 00:46:51.960 Peggy Hoffman: So even if you own them and can dictate to them it's still a change management process and the change management process means you must include them at the beginning to define. 273 00:46:53.280 --> 00:47:04.260 Peggy Hoffman: define the issues and be part of the solution, you have to help them see disruption or die right, you have to acknowledge with their help the obstacles. 274 00:47:04.800 --> 00:47:21.600 Peggy Hoffman: Discussing the solutions as a community and then even when the decision is made, I want you to give it time to find to settle in I want you to have it, a topic of discussion across several means I want you to give them the long tail these are volunteers. 275 00:47:22.260 --> 00:47:35.220 Peggy Hoffman: This is not their day job it's important that we follow true change management, so if you're looking at considerations think to yourself, where do I put them in step one step two step three step four step five. 276 00:47:36.300 --> 00:47:45.300 Peggy Hoffman: Now we did a session webinar on using the triple triple A trickle up approach as a as a great change management process. 277 00:47:45.600 --> 00:47:53.310 Peggy Hoffman: And the idea here is, and this works if you want to pilot a project or, quite frankly, if you see if you see a group doing something really cool. 278 00:47:53.820 --> 00:48:01.560 Peggy Hoffman: it's it can be very tricky for you to sort of, say, I want you to do this now, but it gets a lot easier if you. 279 00:48:02.100 --> 00:48:16.200 Peggy Hoffman: get a couple of people who are interested in taking a look at it and getting them to kind of work out the details work out the kinks and so think about this as ID a check or maybe a program a chapter has created let's take it as an idea. 280 00:48:17.370 --> 00:48:19.530 Peggy Hoffman: Oh sorry I just saw Sarah said. 281 00:48:20.760 --> 00:48:29.880 Peggy Hoffman: A brand says affiliation agreements my next big mountain and Sharon says yep we went through a couple of years ago, I said to Sarah we probably should have a recovering. 282 00:48:30.960 --> 00:48:36.720 Peggy Hoffman: or recovering a change folks in the room, because that's a tough process to go through. 283 00:48:37.740 --> 00:48:39.000 Peggy Hoffman: Anyway, the trickle of approach. 284 00:48:40.410 --> 00:48:43.200 Peggy Hoffman: What i'm suggesting here is that. 285 00:48:44.400 --> 00:48:48.870 Peggy Hoffman: start with start with either an idea that you asked a chapter to do or. 286 00:48:49.470 --> 00:49:00.930 Peggy Hoffman: or an program that's already in there, so what you want to do is to have this brainstorm with the chapters let's see let's say you see something that's really cool we had we talked about in the trickle up, I believe we talked about. 287 00:49:02.010 --> 00:49:14.070 Peggy Hoffman: A disaster relief fund that the Texas chapter had done and we said they sat down with them and they brainstorm with with that chapter and some other chapters of how might this work what's the issue what's the common issues. 288 00:49:14.430 --> 00:49:19.110 Peggy Hoffman: What are the what's the where's the scenario common that we can replicate if you will. 289 00:49:20.910 --> 00:49:29.520 Peggy Hoffman: Once you find that and PM I did this really, really great with their veterans program that started out of Florida, I believe, once they found it. 290 00:49:30.690 --> 00:49:48.240 Peggy Hoffman: They showcased it nationally and they figured out quickly that there were some interest from some other chapters, so this notion of brainstorming Where is there a problem where do you see something that's just kind of got some really cool energy to it, then celebrate it. 291 00:49:49.620 --> 00:49:59.640 Peggy Hoffman: Listen, then say Okay, if this is going to have a fly do we want to be the driver or the facilitator, how do we want to be take part of that right. 292 00:50:00.120 --> 00:50:09.060 Peggy Hoffman: And then finally it's about rolling the program out to do a rollout that allows you to test. 293 00:50:09.840 --> 00:50:16.500 Peggy Hoffman: And test and tweak and tweak and test so i'm talking about this notion of what I call forever beta okay. 294 00:50:17.190 --> 00:50:22.920 Peggy Hoffman: So we go into some great examples in that webinar I saw that Sarah put that that link in there. 295 00:50:23.880 --> 00:50:30.990 Peggy Hoffman: When you're trying to change sometimes just saying let's pilot something or let's take something that build on a success of Chapter has. 296 00:50:31.380 --> 00:50:38.160 Peggy Hoffman: When I when I sit down with an organization, they say Peggy I want you to do a session on X like okay well what chapters are already doing X. 297 00:50:38.790 --> 00:50:47.910 Peggy Hoffman: Sometimes I get this look like well you know no tell me, because you know what I can get up and I can sell that to the other chapters is an idea. 298 00:50:48.330 --> 00:50:59.880 Peggy Hoffman: If no chapter is done it i'm just a consultant coming in, help me take these really cool ideas and use them trickle approach awesome way to do change management and our chapter systems. 299 00:51:01.020 --> 00:51:10.980 Peggy Hoffman: The end of the day, you know we did another we did another set of blog post on this, the end of the day, it's about repairing that relationship with the chapters, if things in this past year have gone wrong. 300 00:51:11.910 --> 00:51:26.190 Peggy Hoffman: it's really over and over again talking about the getting rid of the US versus them, I want to highlight should have highlighted this thing re educate national colleagues and national volunteer leaders on the value of chapters. 301 00:51:27.090 --> 00:51:37.590 Peggy Hoffman: Sometimes repairing a relationship with your chapter starts with you, you being the the raving fan of chapters it's really about it's. 302 00:51:38.970 --> 00:51:44.730 Peggy Hoffman: it's really about getting people open to listening about chapters, because many times I hate to say this. 303 00:51:45.210 --> 00:51:56.880 Peggy Hoffman: Our chapters can be difficult, no question, they can also be incredible value to our organization, but we get kind of a deaf ears at national, because we've got so many other things going on. 304 00:51:58.380 --> 00:52:07.440 Peggy Hoffman: Try transports yourself, I like to say that it's really good for you to go out and say hey I think we might have made a mistake, what do you guys think. 305 00:52:09.210 --> 00:52:25.530 Peggy Hoffman: And let them peek in to how the organization is making decisions, one of the complaints that we heard not long ago from an organization, the chapters that we did the strategic plan and you and all you did was walk into the room, when it was done and unveil it to us never ever ever. 306 00:52:26.850 --> 00:52:34.680 Peggy Hoffman: intentionally brought them in now that national organization had brought some chapter leaders into their specific task force, but they never even announced that. 307 00:52:36.180 --> 00:52:42.630 Peggy Hoffman: i'm like oh my gosh so be transparent yourself and I always say. 308 00:52:43.680 --> 00:52:46.590 Peggy Hoffman: I think, putting the names. 309 00:52:48.000 --> 00:52:51.870 Peggy Hoffman: Putting the faces to the names is really useful I don't know if. 310 00:52:53.820 --> 00:53:06.330 Peggy Hoffman: see if it car it's on this on this webinar they do this amazing thing, at least with the in person once when it's held in in the DC metro area they have a day, where. 311 00:53:06.870 --> 00:53:21.150 Peggy Hoffman: The staff opens up their offices and you can go in and talk and meet with staff, I mean awesome anyway remember the adage that it takes seven times for message to sink in so let's be personal let's communicate frequently. 312 00:53:22.200 --> 00:53:31.620 Peggy Hoffman: any case this whole change thing I really would love you to come to a beth z's webinar in April, if for no other reason that she's going to talk about how to. 313 00:53:31.950 --> 00:53:48.990 Peggy Hoffman: understand the text psychology of Chapter leaders and how do we use, knowing that as a way to bring them along for some of the new tech and programming changes that we need lots and lots of good resources on this all right. 314 00:53:49.440 --> 00:54:02.370 Peggy Hoffman: i've got two more product products to go and I got very little time, so I just going to highlight a few things here on the listening and coaching I you know I really feel like. 315 00:54:04.170 --> 00:54:14.730 Peggy Hoffman: Chapter leader said that we're not really a listening channel for HQ but we could be an I would agree that we can be if we actively seek to hear from them. 316 00:54:15.120 --> 00:54:25.920 Peggy Hoffman: And so what i'm going to suggest to you is that figuring out the strategy that allows you to really listen in to what our chapters are doing. 317 00:54:26.280 --> 00:54:40.530 Peggy Hoffman: allows us to minimize issues and find nuggets now what does this mean, I want you to listen into chapter leaders, I want you to do like a Michelle does she did wonderful job Michelle over camped we're doing these little coaching calls and. 318 00:54:41.430 --> 00:54:50.730 Peggy Hoffman: She listens in and she hears them and she asked clarifying questions it's about not coming into the call with an agenda, other than. 319 00:54:51.000 --> 00:55:00.990 Peggy Hoffman: help me help me here what's going on it's about sitting at a table with a group of oriented or in a room with a group of Chapter leaders and at find out what they're talking about right. 320 00:55:01.860 --> 00:55:14.040 Peggy Hoffman: I want you, then, to get them and fight them to talk about their strengths and their weaknesses and only then do I want you to come back with some ideas and suggestions right, I want you to go through those processes. 321 00:55:14.340 --> 00:55:20.700 Peggy Hoffman: So how do you how do you better tap them Let me suggest that our our session on. 322 00:55:22.080 --> 00:55:28.260 Peggy Hoffman: On coaching this coaching skills listening will be very valuable to it, we discuss the three levels. 323 00:55:28.620 --> 00:55:36.330 Peggy Hoffman: of listening and we talked about how many of us, particularly when we get to complaining chapter leader or listening to our own thoughts in which we're saying. 324 00:55:37.290 --> 00:55:43.050 Peggy Hoffman: What am I going to say next how am I going to get this person to chill out oh my gosh this has gone on and on and on and on. 325 00:55:43.680 --> 00:55:54.210 Peggy Hoffman: We have to get to that level to where we're using power questions, eventually, maybe two Level three so I suggest, the best way for us to act. 326 00:55:54.780 --> 00:56:09.330 Peggy Hoffman: is to have your list in your back pocket of power questions right now right when you get off of this one of the power questions in here so set of them are the power questions if you're going to practice and be able to have. 327 00:56:10.440 --> 00:56:22.860 Peggy Hoffman: To have at your ready, so that you can listen now here's the missing step, sometimes, many of you are great listeners, what do you do with it, what do you do with it. 328 00:56:23.310 --> 00:56:29.850 Peggy Hoffman: i'm going to suggest to that you've got to respond it's got to be a feedback loop right so. 329 00:56:30.090 --> 00:56:37.200 Peggy Hoffman: there's a couple of places that you can respond first of all, mine your chapter reports and your input whatever you here. 330 00:56:37.470 --> 00:56:45.210 Peggy Hoffman: Make sure that you're then using that information and it's clear so, for example, when we were doing a major transformational change. 331 00:56:45.900 --> 00:57:00.900 Peggy Hoffman: For one group organization, we held listening sessions, and then we updated some of the processes and we came back and said listen this isn't this is how we're going to do this now because we heard this so but mine that data pole chapter leaders. 332 00:57:01.530 --> 00:57:05.940 Peggy Hoffman: Quick polls open discussions schedule, some one on one time. 333 00:57:06.540 --> 00:57:12.180 Peggy Hoffman: camped and the chapter coaching budget I probably shouldn't mention it, because I am working with them on that, and this is not a promo for this. 334 00:57:12.570 --> 00:57:22.470 Peggy Hoffman: But I think that what Michelle might tell you is that it's just been a great opportunity for some really cool one on one listening time and then finally. 335 00:57:23.010 --> 00:57:35.970 Peggy Hoffman: it's not just getting back to the chapter leaders, I want you do you does anybody here have a yes, I just got a time check on this, yes, thank you, Sarah I just anybody here have a quick. 336 00:57:37.320 --> 00:57:49.290 Peggy Hoffman: brief report that they share with shut that they share with staff to highlight a Sharon tell if you do please go ahead and share that with us. 337 00:57:50.400 --> 00:57:57.600 Peggy Hoffman: coaching resources now I don't have much to say on the chapters and benchmarking and the reason for that is because we did three days of that. 338 00:57:57.900 --> 00:58:11.880 Peggy Hoffman: And what i'm going to suggest to you is I want you to to listen in on that particular one and so we're gonna have a link for those so you'll be able to look at that highlights from that conversation highlights. 339 00:58:13.590 --> 00:58:15.690 Peggy Hoffman: don't start with last year's report. 340 00:58:16.950 --> 00:58:31.080 Peggy Hoffman: don't start with process questions start with the why connect to the organization strategic goals and then say which of these elements are important to that, then only report on the ones that matter right. 341 00:58:32.400 --> 00:58:42.660 Peggy Hoffman: And then use those to tell the stories, this is the connection back to Roi think of the big picture stories that have incredible Roi packed. 342 00:58:43.170 --> 00:58:57.450 Peggy Hoffman: Think of how chapters are contributing to key initiatives, think about winning play small successes, you can make a case for chapters, if you will pull your numbers together, and you will capture the intangibles. 343 00:58:59.970 --> 00:59:05.370 Peggy Hoffman: We did on our thing we had a great conversation around agc video on the chapter value story. 344 00:59:06.390 --> 00:59:09.630 Peggy Hoffman: So we got lots of resources recent resources on that. 345 00:59:11.040 --> 00:59:21.000 Peggy Hoffman: And you will find additional resources in the 22 chapter performance benchmarking, I know we've run over and i'm so sorry but I just want to be sure, I can say to you. 346 00:59:21.540 --> 00:59:39.000 Peggy Hoffman: Join that Z in April and in March, we will talk about celebrating your volunteers and between then and now you can always contact Peter Peter or Peggy at mariner or the incredible team through Sarah and I want to lastly say. 347 00:59:40.320 --> 00:59:50.880 Peggy Hoffman: Thank you, this has been wonderful I hope you don't mind the speed, the slide deck is coming your way the linkedin listening to this and slow it down, maybe i'm a super speeder. 348 00:59:52.590 --> 01:00:00.930 Peggy Hoffman: Anyway, we're also share the chat so some of the really cool ideas in chat, you will get back to you, we love crp. 349 01:00:02.220 --> 01:00:04.320 Peggy Hoffman: Let us know anything that you need. 350 01:00:06.120 --> 01:00:09.660 Peggy Hoffman: Have a great end of the month and march into March.